Virtual and Augmented Reality

Why Mixed Reality? An Example of Virtual and Augmented Reality

VR Mixed Reality @ OTC

Getting Started with Virtual Reality for Your Next Event

As VR offerings become more dynamic and accessible, event marketers need to understand how to wield this powerful new experiential marketing tactic to deliver outstanding content experiences.

Why is VR Effective at Capturing Attention?

VR will shape the way the customer engages with event content.

VR 2.0 – Elevating Events in New and Exciting Ways

This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched” Future Flight... The sedentary experiences of most virtual r

Got A Minute? Go to Mars: A Virtual Reality Journey

GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI.