For Super Bowl LIII, the United Way of Greater Atlanta aspired to create an experience for football fans that was both engaging and interactive. The goal was to visually connect the partnership between their Character Playbook program, the NFL and United Way, and highlight the Call the Play VR concept.
Character Playbook is a free nationwide school program, created in partnership with the NFL and United Way, that guides kids through social and emotional decision making.
Over the past three years, ON Services has collaborated with the United Way of Greater Atlanta to provide flawless event experiences. ON Services’ parent company, GES, is an industry leader for exhibitions all over the world. This made United Way’s decision to partner with ON Services for the Super Bowl Experience effortless.
The booth experience was designed to be used again at future United Way events like the NFL Draft and Super Bowl LIV. ON Services is the unofficial AV provider for the United Way of Greater Atlanta and a most-valued partner.